Direct & Digital
I’ve had extensive experience in digital tactics. At Allstate, we restructured specialized creative teams for social media, earned media and CRM departments to break down pre-existing silos and streamline the creative process. At agencies, I’ve created CRM for CPG brands like Scrubbing Bubbles, Shout, Glade, Purina, Cat Chow, Caldera, and Mrs. Meyer’s.
Allstate: Cross-sell CRM
How many unread emails are in your inbox? Because more than 306 billion emails are sent each day, we decided to do more, with less. Our cross-sell emails worked harder — dramatically cutting down the number of messages, while upping engagement rates that continued to outperform overall email industry benchmarks. Click rates also increased 15% year over year.
Mrs. Meyer’s: DTC Digital
This home cleaning company is example of a small brand being acquired by one huge one, while trying to hold on to what people love about it. Using non-broadcast DTC methods (social, CRM, OLV, SEO, site optimizations), we transformed this SMB into a global leader, achieving an impressive 26.6% sales growth and an Effie Award.
