Hello FleishmanHillard.
This page contains some earned-first highlights and sports-focused programs I’ve worked on in the past.
Hope you enjoy. Excited to chat more.
Earned-First Highlights
Glade: Museum of Feelings
892 million earned media impressions
McDonald’s: Szechuan Sauce Chaos
600 million impressions / 0 paid media
McDonald’s: The Flip
1.6 billion impressions
Miracle Whip: Not For Every Relationship
98 million earned impressions
Allstate: Good Sips - Drinks For Designated Drivers
31 million earned impressions
Sports-related Work
American Family Insurance: Russell Wilson Super Bowl
To show how Russell Wilson was actually living his dreams of playing in the Super Bowl, we put him in a Super Bowl commercial during that very game.
Capital One: NCAA Basketball
As a lead sponsor of the college basketball tournament, we created broadcast and social content. Actual work never ran, as there was no tournament in March of 2020.
Downy Rinse: Josh Sweat
We had this Eagle’s linebacker’s mom surprise her son with a laundry product that removes sweaty stinks from clothes. We also created earned activations around NFL youth flag football communities.
Nike Women: Gone Running
We created 96 time-tailored anti-excuses inspire the “Just Do It” attitude in a tool that inspired users to find a reason to run — no ifs, ands or buts.
Allstate: College Football
The Good Works Team. College Gameday’s Kirk Herbstreit. Creator Katie Feeney. All components for encouraging earned media around our College Football sponsorship.
American Family Insurance: Ask Russell App
We helped AmFam communicate that they were a tech-forward company by embracing voice engagement before it was a thing. Users could ask Seahawks QB Russell Wilson all about his sports career and dreams.
Allstate: Sugar Bowl
As title sponsor of the Allstate Sugar Bowl, we partnered with ESPN for live integrations compelling fans to note that we were more than the name on the logo.
