Experiential
In addition to my background in digital, broadcast and social, I’ve helped brands in creating memorable experiences that captivate and connect with audiences.
Beyond the immersive events, like Glade’s Museum of Feelings and McDonald’s Shamrock Shake Rainbow, here are some other engaging pieces I’ve helped bring to life.
ZYRTEC: Liquid gels digital pinball
Zyrtec wanted to communicate how fast its new liquid gels knocked out allergies, so we gamified the efficacy instead of just showing it. By keeping the speedy pill in play, users scored points and learned about the product as they bounced it off of indoor and outdoor allergens.
Glade: Scented Mural and wax melt walls
We wanted people to experience the power of scent, so we created several pop-up moments where passers-by could experience how the scent made them feel in public. Sampling experiences, demonstrations and social media opportunities, all in one.
McCafe Coffee: at home anywhere
McDonald’s McCafe at-home coffee wanted to stress the joys of people starting their day with a cup of the stuff made in their own kitchen. So we created a PR stunt along with a sampling and social media photo opp — making people feel right at home.
Allstate: Aspen Ideas Festival Activation
The Aspen Ideas Festival joins people from all over for seven busy days of inspiration and discussion. So Allstate gave attendees a space to sit down, recharge and enjoy some time to dialogue over the topics of the day, including themes their CEO spoke about in event panels.
